Take a short detour...
"The reason that the Gates Foundation had to pay for the standards is that federal law prohibits the government from controlling, directing, or supervising curriculum or instruction."
Spoiler alert: Like all good corporate profit stories, it starts getting good with a manufactured crisis.
How to sell a Pet Rock or Common Core State Standards/standardized tests:
- Come up with a trend... a need, if you will. (Note: For highest profitability exploit or manufacture a crisis. If you can get the public opinion in your favor, you are golden.)
- Find ways to adjust the laws so everyone is required to buy in.
- Sell your product... Don't forget to add the phrase in some fashion: "Everyone is doing it... what about you?" or "Don't be left behind!" or "Ready or not..."